But this week in that class we gave a presentation of our business plan to a panel, including a venture capitalist. I thought it would be good to have a professional-looking logo to use in the presentation, so that it looked like we were official. It turns out we are changing our company name anyway, so the logo is a moot point in the end.
But I had fun being creative - I used Adobe Illustrator to come up with several logo designs. Our business idea involves using sensors placed at strategic locations to take data. So, the dots in all these designs are meant to symbolize either/both sensor nodes connected to other sensor nodes, or data points on a trendline.
Don't be fooled by the simplicity of the logos - it's actually the simplest logos that work the best. Surprisingly, simpler things are harder to design than complicated-looking things. Also keep in mind that logos have to be easily understood from a distance, work just as well in grayscale, and be easily transferred to business cards, letter head, website, and embroidery on shirts.